The value of targeted web site traffic can never be equal to that of a merely free traffic. Visitors that are easily directed to certain web sites, even for free, if totally clueless as to what the website is all about, are likely going to exit your web pages just as fast as how they have landed on them. You may even find yourself falling from the search engine ranks if this continues to happen, not to mention being banned and the like.
But yes, the web is such an avenue for great
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